BRYONY CROWTHER

General & Professional Background: Bryony has nearly 30 years’ experience in the commercial property world, and over 20 of those have been specifically in non-core revenue. Bryony set up the revenue generation team at Savills and latterly, on a much larger scale, at Jones Lang LaSalle. Bryony is a founding Director of Asset Space and her focus is on running a happy and cohesive team resulting in delivering a service that makes our clients happy.

Bryony is a recognised industry expert;  she is regularly invited to work in an advisory capacity in the industry, to speak at various industry events and to be on judging panels and committees. She is also a regular contributor to key trade publications.

Favourite Industry-Related Moment: Very early in my property career, opening up a pitch document on my laptop which was connected into the system in the board room at the potential client’s offices and forgetting that the last thing I had had running was my iTunes. Cue blasting dance music to the 10 or so people in the room. Thankfully, we were awarded the contract! On a more serious note, it was probably winning my first contract after I had set up Asset Space having gone through a large tender process.

Space Tag: Goose

Little Known Fact About: The one thing I cannot cope with is curdled milk!

THOMAS CROWTHER

General & Professional Background: Tom has an Army background having served in the Princess of Wales’ Royal Regiment where he worked in a number of peacekeeping and combat roles all over the world. Following this Tom then worked for St James’s Place Wealth Management as a business development and acquisition manager. Tom has now been with Asset Space for twelve years, and is concentrating on delivering our strong and innovative commercial strategies for our clients.

Tom is responsible for managing relationships with brand partners to ensure that Asset Space is front of mind and the assets under instruction are always considered in any new service developments. In delivering innovation into our managed assets, both on a scheme-by-scheme basis as well as within the wider industry, Tom was wholly responsible for the industry and retailer first, award-winning Havaianas activation at Cabot Circus.

Tom also heads up the corporate business development and through this has developed strong relationships with the key landlords in the country, dovetailing brand activity in with their overall strategies.

Favourite Industry-Related Moment: Delivering more than a 50% increase on the first year’s budget whilst working with my first shopping centre as an Account Director.

Space Tag: Hero. Don’t ask!

Little Known Fact About: As an avid rugby fan, Tom once stepped foot on the hallowed Twickenham turf. However, this was during a primary school sports day with not a rugby ball in sight..!

DAVID O'NEIL

General & Professional Background: Customers have been my focus for over 15 years – be that leading teams that deliver for consumers, building businesses to serve them; or developing close relationships within the B2B customer sphere and building teams who do so in order to deliver commercial growth to everyone in the value chain, in sectors including commercial property, payments, retail and gifting.

I’ve worked across EMEA at leadership/director level for small startups, scaling businesses and FTSE100/ASX200-listed corporates. Regardless of the business, my passion lies in delivering exceptional results AND experience for customers (both business and consumer) and other business stakeholders, not least team members/colleagues, across a wide spectrum of growth KPIs.

Favourite Industry-Related Moment:  I was Highly Commended in Young Achiever of the Year at the SCEPTRE Awards in 2011 which was great fun and nice recognition for a good couple of years (and I was young). If I’m allowed a second, leading a pitch to a potential JV partner on a major scheme extension in London, and them subsequently buying in, was something that really shaped and helped me, as the commercial strategy underpinned the investment.

Space Tag: Rooster

Little Known Fact About: My Mum was a Bond girl. She was in the background, on the beach in Israel, in For Your Eyes Only. Roger Moore got his hair blow dried after the scene and was chatting to her and her friend! That’s all I want or need to know…

SUZIE WOOD

General & Professional Background: Prior to joining Asset Space, Suzie spent 12 years heading up Commercialisation at 2 leading UK shopping centres for a major UK retail property owner/developer. Over the years, she has delivered a wide range of high-profile activity alongside developing and leading strategies to successfully increase Commercialisation income.

Favourite Industry-Related Moment: Whilst working as the Commercialisation Manager for a major landlord’s Bristol scheme, Suzie hosted a large film crew from the BBC who were creating a trailer for an upcoming talent show, hosted by ‘a household name, well known for their music career and piano talent’. It wasn’t until he stepped out of his car that she knew she was going to spend her day looking after Gary Barlow and attempting to keep her inner 90s child firmly under control!

Space Tag: Sundown

Little Known Fact About: Suzie is probably one of a hundred or so people worldwide who hasn’t watched a single episode of Game of Thrones!

JESSICA KINEHAN

General & Professional Background: Jessica originally started working life within a recruitment agency and following a successful time there she moved into the complex medical world of Cellular Pathology. During her time in the public sector Jessica worked within a high pressured department, over time assuming greater responsibility.  Ensuring deadlines and accuracy was of paramount importance, after all it could literally be a case of life or death! After spending 14 years working within the NHS and gaining qualifications in both medical terminology and business & administration, Jessica felt it was time for a new venture and with commercialisation having always been of interest she was keen to put her skills to use in this industry, joining Asset Space at the end of 2015.

Favourite Industry-Related Moment: Within my first few months significantly grew revenue; exceeding forecasted income by 40% for a FTSE 100 client.

Space Tag: Jester

Little Known Fact About: The only member of the team that knows molluscum contagiosum isn’t a Harry Potter spell.

NADIA WILSON

General & Professional Background: Nadia has over 10 years of experience in the Commercialisation agency sector, having worked with major clients and brands to deliver everything from brand experience events and promotions, through to advertising and pop up shops in shopping centres, retail parks and other high footfall venues. 

Favourite Industry-Related Moment: Nadia’s most memorable moment in the industry was when popular influencer Jamie Genevieve attended a Benefit cosmetics pop up shop, creating an unexpectedly high customer turnout at the venue – the first and only time she was known to panic at a successful activation!

Space Tag: Phoenix

Little Known Fact About: Nadia is a passionate chef and has run her own catering business!

DAVE WALLIS

General & Professional Background: David has over seven years’ experience working within the shopping centre and mall commercialisation industries. During this time he worked for a leading consumer-facing legal brand to develop their mall kiosk portfolio and, more latterly, for an agency to aid placement of mall retailers within shopping centres across the country.

Favourite Industry-Related Moment:
Growing the number of mall kiosks for a legal brand from a handful of local units to a nationwide network of kiosks within shopping centres, markets, airports and exhibition venues.

Space Tag: Merlin

Little Known Fact About: I have a hatred of buses having crashed into three of them!

ROB EDWARDS

General & Professional Background: After injury put an end to a professional football career at the age of 16, Rob went out and got a proper job! After learning the trade in some medium-sized accountancy firms in London, he had a brief stint working for a Big-4 firm in Malaysia, before returned to qualify; and in 2009 became chartered. Since then Rob has been a freelance finance professional working within SMEs to improve financial processes, systems and reporting quality in industries such as retail, recruitment, financial services, technology and FMCG. Rob’s focus at Asset Space is to ensure that financial information is made available quickly and with accuracy so that this business performance analysis can assist in board level decisions.

Favourite Industry-Related Moment: Working in the finance department of a ‘fine wine’ merchants and being paid to drink some ridiculously good wine. I am now an official wine snob and wouldn’t even wash up with anything below 92 points.

Space Tag: Cougar

Little Known Fact About: I got sent off on my U16’s debut for Charlton Athletic after three minutes.

SUSAN BARRETT

General & Professional Background: Susan has over 20 years’ retail experience across a number of market sectors including property, media and art. Susan has also acted as Consultant for managing agents and suppliers to the industry, advising on best practice and business development.

Favourite Industry-Related Moment: Winning the Revo Opal and Aurora awards for the best-in-class pop-up and overall 2015 best example of excellence in commercialisation. The company involved was Ratchet Clothing; an amazing bunch of creative street wear designers. This was a well deserved win for them and it was great to be part of it.

Space Tag: MM

We are Currently Recruiting!

General & Professional Background: We are always on the lookout for amazing candidates who have extensive experience in both practice and customer service management, and/or a background in commercialisation management.

Please drop us a line on info@assetspace.com if you would be interested in joining our team.

Space Tag: TBC

Little Known Fact About: We’re still to find out what your interesting fact will be…!